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EUVIAGROUP
An Alpine lake below green slopes, wildflowers in the foreground
EUVIAGROUP

Euvia

We acquire and grow health and wellbeing apps

Fitness, sport, sleep, mindfulness and nutrition. We buy subscription apps people use every day, keep them, and keep making them better.

Our thesis

Why Euvia

Horizon

We buy apps to own them, not to sell them on. There is no fund clock and no exit date. When your app joins Euvia, it stays with Euvia.

Depth

After we buy, we invest in the product: pricing, paywalls, retention, localization and new features. Users should notice the app getting better, not more expensive for nothing.

Method

We are a small team of operators. We move with the speed of a startup and the patience of an owner, and we decide with data.

Thesis

How we operate

  • Pricing and paywalls

    We test prices, trials and paywalls on live traffic.

  • Subscription analytics

    Cohorts, churn and LTV, read every week.

  • Retention

    Onboarding, habits and win-back flows that keep users.

  • App Store optimization

    Better listings, screenshots and reviews in every store.

  • Localization

    New languages and markets for apps that travel.

  • Product and engineering

    A steady release rhythm, with fixes first.

What we look for

  • CategoryHealth, sport and wellbeing: fitness, training, sleep, mindfulness, nutrition.
  • Revenue modelSubscriptions or in-app purchases.
  • PlatformsiOS, Android or both.
  • Founder situationYou want to step back, or you want a partner to take it further.

Thinking about selling your app? Start a confidential conversation